Graphic design is much more than just business cards, flyers and brochures. It’s about communicating who you are through professionally designed materials that help you stand out from your competition. Your image, your brand and your message are all on the line. How can we help you today?
Effective graphic design begins with an understanding of the purpose of your project. For example, are you:
Establishing your identity?
Attracting/retaining customers?
Planning an event?
THOUGHT
Next, serious thought is given to how to accomplish this.
Who is your audience?
What are your competitors doing?
What are the current design trends?
What is your budget?
What is your timeframe for project completion?
CREATIVITY
Finally, the creativity needed to produce your piece is explored and developed. For example:
What colors work best?
What type style best communicates the message?
What images add to the effectiveness of the piece?